Last updated March 10, 2026
This Privacy Notice for Praxell Inc. DBA Juice Financial (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
All persons interacting with us or whose data we process are referred to as ”User”,” ”you”,” or ”your”.” Where we process personal information on behalf of our business partners, those customers remain the data controllers and are responsible for obtaining appropriate consents and providing appropriate notices to their end users.
Juice Financial is headquartered in the United States and provides Services to users and business partners in the United States and certain countries in Latin America (“LATAM”). When we access, collect, use, store, and/or share your personal information, we do so in accordance with the applicable local data protection laws. You may also have specific privacy rights depending on your place of residence. To help you understand what rights apply to you, in this Privacy Notice we provide jurisdiction-specific information that provides more information based on where you reside.
Your personal information may be transferred, stored, or processed in the US or other countries where Juice Financial or our service providers operate. When transferring personal data internationally, Juice Financial implements appropriate safeguards consistent with applicable law, which may include contractual protections, information security controls, and compliance assessments of service providers.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at DPO@juicefin.com.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice.
What personal information do we process? When you visit, use, or navigate or use our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us in Section 1. What Information Do We Collect?
Do we process any sensitive personal information? Some of the information may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. Learn more about sensitive information in Section 1. What Information Do We Collect?
Do we collect any information from third parties? We may collect information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about information collected from other sources. Learn more about the limited data we collect from other sources in Section 1. What Information Do We Collect?
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information in Section 2. How Do We Process Your Information?
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information in Section 3. When And With Whom Do We Share Your Personal Information?
What are your rights? Depending on where you are geographically, the applicable privacy law may mean rights regarding your personal information. Learn more about your privacy rights in Section 12. Do United States And Latam Residents Have Specific Privacy Rights?
How do you exercise your rights? The easiest way to exercise your rights is by submitting a request to DPO@juicefin.com. We will consider and act upon any request in accordance with applicable data protection laws. See Section 17. Data Subject Rights And Contact Information.
Personal Information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
Information of your customers. Depending on how you, as a business partner, intend to utilize the Services, you may provide us with personal information relating to your customers or contacts. It is incumbent upon you to verify that you are in compliance with all applicable laws relating to the collection and/or processing of that data, including but not limited to obtaining any and all necessary consents.
Application Data. If you use our services, we may also collect the following information:
This information is primarily needed to maintain the security and operations of our app and/or website(s), for troubleshooting, and for our internal analytics and reporting purposes.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
Information collected from other sources
In Short: We may collect limited data from public databases, business and marketing partners, and other outside sources.
To enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profile, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
Juice Financial processes personal data of LATAM individuals based on one or more of the following legal grounds, as permitted by applicable law:
In certain cases, we process personal information on behalf of our business partners in our capacity as a data processor. In such cases, personal data relates to their users, and we process that data strictly in accordance with their instructions and our contractual obligations. Where required, we enter into data processing agreements with our business partners governing the transfer and processing of such personal data.
In Short: We may share information in specific situations described in this section and/or with the following third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform Services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.
The categories of third parties we may share personal information with are as follows:
We may need to share your personal information in the following situations:
When you are no longer our customer, we continue to share your information as described in this notice.
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
To the extent these online tracking technologies are deemed to be a “sale”/ “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics and Google Analytics Demographics and Interests Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt-out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, “AI products”). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI Technologies
We provide the AI Products through third-party service providers (“AI Service Providers”), including OpenAI. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products as outlined in Section 3, “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?” You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following functions: AI bots and AI translation.
How We Process Your Data Using AI?
All personal information processed using our AI Products is handled in line with this Privacy Notice and our agreements with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data’s safety.
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes for which it was collected and consistent with applicable law.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
We maintain administrative, technical, and physical safeguards designed to protect personal information. Despite these measures, no security controls can guarantee absolute security.
If we become aware of a security incident involving personal information (including unauthorized access, acquisition, use, alteration, disclosure, or loss) that is required to be reported under applicable law, we will provide notice to affected individuals and/or to the competent supervisory authority or other competent public body in the applicable jurisdiction(s) within the timeframes and in the manner prescribed by applicable law.
Where required, our notice may include, among other things: a general description of the incident; the categories of personal information involved; steps we have taken or plan to take to investigate, mitigate, and remediate the incident; and guidance on steps individuals can take to help protect themselves. We may also provide additional information and updates as they become available, consistent with applicable law and law enforcement or regulatory guidance.
We may delay notification where permitted by applicable law, including where a competent authority determines that notification would impede a criminal investigation or threaten national security, or where otherwise authorized by law.
In Short: We do not knowingly collect data from or market to children.
Our Services are not directed to individuals under the age of 13. We do not knowingly permit minors to create accounts or use the Services directly. However, in the ordinary course of business, we may process personal information about minors (for example, where a minor is a beneficiary, dependent, payee or otherwise covered under an insurance policy) only to the extent necessary to provide our Services. When we process a children’s personal information, we do so in accordance with applicable law and with appropriate safeguards which includes obtaining the necessary parental or guardian consents required by law. If we learn that personal information from children or minors has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from those persons, please contact us at DPO@juicefin.com.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we currently do not respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in our revised version of this privacy notice.
California law requires us to let you know how we respond to your web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them currently.
Global Privacy Control: We recognize and honor Global Privacy Control (GPC) signals. If you use a browser or extension that supports GPC, we will treat this as a valid request to opt out of the sale or sharing of your personal information for targeted advertising purposes under applicable state privacy laws, including the California Consumer Privacy Act (CCPA). When we detect a GPC signal from your browser, we will automatically apply your opt-out preference without requiring you to take any additional action. For more information about GPC, and how to enable it, visit globalprivacycontrol.org.
In Short: You may review, change, or terminate your personal data and account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by emailing DPO@juicefin.com
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, texting “STOP”, or by contacting us at DPO@juicefin.com. You will then be removed from the marketing lists. However, we may still communicate with you—for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.
If you have questions or comments about your privacy rights, you may email us at DPO@juicefin.com.
In Short: If you are a resident of Argentina, Brazil, Colombia, California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. More information is provided below.
US State Residents Specific Privacy Rights
State law modifies your rights if you are located in one of the following US states:
California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia
LATAM Residents Specific Privacy Rights
The following LATAM data protection laws may apply to Juice Financial’s processing activities depending on your location and the Services provided:
Notwithstanding the absence of a comprehensive national law in these jurisdictions, Juice Financial commits to respecting the fundamental privacy rights recognized in local law, maintaining appropriate safeguards, and providing transparency regarding the collection, use, and transfer of personal data in accordance with this Privacy Notice. Additional local laws may apply in other LATAM jurisdictions where Juice Financial operates or supports clients.
Juice Financial processes personal data of LATAM individuals based on one or more of the following legal grounds, as permitted by applicable law:
Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past 12 months. The table includes illustrative examples of each category and does not reflect all of the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to the section “WHAT INFORMATION DO WE COLLECT?”.
We only collect sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your prior consent. You can withdraw your consent at any time by contacting us at DPO@juicefin.com. We will also only use your sensitive personal information in accordance with the consent you have given or for certain permitted purposes to the extent permitted or exempt under applicable law. Sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes. You may have the right to limit the use or disclosure of your sensitive personal information. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:
We will use and retain the collected personal information as needed to provide the Services or for as long as the user has an account with us, and thereafter as required by applicable record retention laws.
How We Use and Share Personal Information
Learn more about how we use your personal information in the section, “HOW DO WE PROCESS YOUR INFORMATION?”
We collect and share your personal information through:
Will your information be shared with anyone else?
We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, “WHEN AND WITH WHOM DO WE SHRE YOUR PERSONAL INFORMATION?”
We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be “selling” of your personal information.
We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding 12 months. We have disclosed the following categories of personal information to third parties for a business or commercial purpose in the preceding 12 months:
These categories of third parties to whom we disclose personal information for a business or commercial purpose can be found under “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?”
YOUR RIGHTS
You have rights under certain US state data protection laws and the laws governing your specific country. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by the applicable laws. For instance, if you decide to opt-out of us collecting, using, and/or storing your information, we may be unable to offer you the Services and may need to store your information for a period of time to comply with US laws. Your rights include:
Depending upon the jurisdiction of where you live, you may also have the following rights:
How to Exercise Your Rights
To exercise these rights, you can contact us by calling 855-687-2114 or emailing DPO@juicefin.com. We will honor your opt-out preference if you enable the Global Privacy Control (GPC) opt-out signal on your browser.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention.
If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.
Appeals
Under certain US and international data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at DPO@juicefin.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state or jurisdiction’s attorney general or regulator.
California “Shine The Light” Law
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by emailing DPO@juicefin.com
This Privacy Notice is effective as of the date set forth below. We may change this policy from time to time. By accessing and/or using the Website and/or our products after we make any such changes to this Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Notice on a regular basis.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
Our Website and Services may contain links to third-party websites. Juice has no control over the privacy practices or the content of these websites. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.
When you visit pages that are “owned” by Juice through social media platforms, such as Facebook, LinkedIn, Twitter, etc., you understand that you are subject to the privacy policy of the social media platform and Juice has no control over the privacy practices, the content, or the information collected by these social media platform websites. Juice advises you to be cautious of pages on social media platforms appearing to be owned or operated by Juice but are not.
The opt in information for SMS notifications is solely used to send you SMS messages when you text us a command to 42537. All above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.
If you have any questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at DPO@juicefin.com, by phone at 855-687-2114, or contact us by writing to:
Juice Financial
Data Protection Officer
P.O. Box 315
New York, NY 10018
United States
This disclosure is addressed to California residents only and concerns our practices that relate to personal information of California residents.
Under the California Consumer Privacy Act (“CCPA”), we must also provide you with the “categories” of personal information and sensitive personal information we collect and disclose for business or commercial purposes (as “categories” are defined by the CCPA).
The personal information that we may collect, or may have collected from you in the preceding twelve months, fall into the following categories established by the CCPA, as applicable, depending on how you engage with us:
The Sensitive Personal Information (as defined under the CCPA) that we may collect, or may have collected from Users in the preceding twelve months is as follows: (1) copies of identification documentation, such as passports or driver’s licenses; and (2) financial account information, such as account number, transit and routing numbers and contact information related to banking details. We process the categories of personal information identified above for the purposes as described in more detail in the main Privacy Notice above.
We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Services; and (3) other parties such as other business partners, other users and through unaffiliated parties.
We describe our information disclosure practices in more detail in the main Privacy Notice above.
“Sale” and “sharing” of personal information.
The CCPA sets forth certain obligations for businesses that “sell” or “share” personal information. Where we refer to “sell” or “share” (or their variants) in quotes, we are referring to those terms as uniquely defined in the CCPA.
We may use third-party analytics services and online advertising services that may result in the “sharing” of online identifiers (e.g., cookie data, IP addresses, device identifiers, general location information, and usage information) with advertising partners to advertise the Services on other websites. If you or your authorized agent would like to opt out of our “sharing” of your information for such purposes, you may do so as described in the “How to Exercise Your Rights” section above or by contacting us at DPO@juicefin.com or 855-687-2114.
We do not knowingly “sell” or “share” the personal information of children under 16.
Do-Not-Track disclosure
We do not respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions.
Retention of your personal information
Please see the How long we keep your information section above.
CCPA rights
California residents can make requests about their personal information as described as set forth in Rights section above. The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.
For California consumers: For specific inquiries concerning California Privacy Laws, you must submit a Verifiable Consumer Request to us via email to DPO@juicefin.com and include all of the following information:
Privacy Notice (Colombia) – Juice Financial
Last updated: March 3, 2026
This Addendum to Juice Financial’s International Privacy Notice for users who are in Colombia (“Addendum”) applies to individuals residing in Colombia and to other individuals who may be physically located in Colombia at the time their personal information is collected (collectively, “Colombian Users”). This Addendum, together with the International Privacy Notice, is intended to provide transparency regarding key information about the processing of your personal information.
If there is any conflict between this Addendum and the International Privacy Notice, the International Privacy Notice will control to the extent of the conflict.
Through this Privacy Notice, we inform Colombian Users about the collection and processing of their personal information by Praxell Inc., doing business as Juice Financial (“Juice Financial,” “we,” or “us”), when you use our Services, including our website, mobile application, and customer service channels.
Praxell Inc. DBA Juice Financial
Privacy Officer / Data Protection Officer (DPO) Contact: DPO@juicefin.com
Telephone: 855-687-2114
Address: P.O. Box 315, New York, NY 10018, United States
Juice Financial may collect, use, store, consult, update, share, and/or delete personal data for, among others, the following purposes:
Depending on your interaction with our services, we may collect personal data such as:
We may also collect technical device data, usage logs, and location data (subject to device permissions).
Sensitive Data: Where applicable, we may process financial information and government identification numbers to provide our services or where permitted by law.
Providing sensitive personal data is optional. If you choose not to provide such data, certain services or functionalities may not be available.
Minors: Juice Financial does not generally collect personal information from individuals under the age of 18. If required to provide services, we will obtain the consent of the parent or legal guardian authorized to give such consent, taking into account the best interest of the minor.
As a data subject, you have the right, among others, to:
These rights may be exercised in accordance with applicable Colombian data protection laws.
You may exercise your rights by sending a request to DPO@juicefin.com or by calling 855-687-2114.
For security purposes, we may request additional information to verify your identity before processing your request.
Juice Financial is headquartered in the United States, and your personal data may be transferred to and processed in the United States or in other countries where Juice Financial or its service providers operate.
We implement appropriate safeguards consistent with applicable law (such as contractual agreements and security controls).
We may share personal data with service providers that assist us in operating our services, including providers of:
We may also disclose personal data to authorities when required by law.
The personal information Processing Policy (which contains detailed information about data processing activities, procedures, and the retention period of databases) is available on our website and official channels.
Any material changes to this notice will be communicated through a visible notice or direct notification when appropriate.
Privacy Notice (Brazil) – Juice Financial
Last updated: March 3, 2026
This Addendum to Juice Financial’s International Privacy Notice for users who are in Brazil (“Addendum”) applies to individuals residing in Brazil and to other individuals who may be physically located in Brazil at the time their personal information is collected (collectively, “Brazilian Users”). This Addendum, together with the International Privacy Notice, is intended to provide transparency regarding key information about the processing (treatment) of your personal information.
Through this Privacy Notice, we inform data Brazilian Users about the collection and processing of their personal information by Praxell Inc., doing business as Juice Financial (“Juice Financial,” “we,” or “us”), when you use our Services, including our website, mobile application, and customer service channels.
If there is any conflict between this Addendum and the International Privacy Notice, this Addendum will control to the extent of the conflict for Brazilian Users.
Praxell Inc. DBA Juice Financial
Privacy Officer / Data Protection Officer (DPO) Contact: DPO@juicefin.com
Telephone: +1-855-687-2114
Address: P.O. Box 315, New York, NY 10018, United States
Juice Financial may collect, use, store, access, update, share, and/or delete personal data for, among others, the following purposes:
Depending on your interaction with our services, we may collect personal data such as:
We may also collect technical device data, usage logs, and location data (subject to device permissions).
Please see the section “DO WE COLLECT INFORMATION FROM MINORS?” in our International Privacy Notice.
According to Brazilian law (Lei Geral de Proteção de Dados – LGPD), you may exercise the following rights regarding your personal information in relation to Praxell Inc. d/b/a Juice Financial (“Juice Financial,” “Juice,” “we,” “us”) and, where applicable, our affiliated companies:
If you have an account with Juice Financial, you may also be able to review and update certain personal information through your account settings, where available.
You also have the right to file a complaint with (Autoridade Nacional de Proteção de Dados – ANPD) or other competent bodies under applicable law (including consumer protection authorities), as relevant.
When we receive a request, we may request additional information to verify your identity and protect your personal information. In certain circumstances, we may deny your request or limit the scope of our response as permitted by applicable law (for example, where fulfilling the request would disclose personal information of another individual or would be restricted by legal or regulatory obligations). If we deny or limit a request, we will explain the reasons, as required by law.
You may exercise your rights by sending a request to DPO@juicefin.com or by calling +1-855-687-2114.
For security purposes, we may request additional information to verify your identity before processing your request.
Juice Financial is headquartered in the United States, and your personal data may be transferred to and processed in the United States or in other countries where Juice Financial or its service providers operate. Such transfers are made in accordance with Chapter V of the LGPD.
We implement appropriate safeguards consistent with applicable law, including the LGPD (such as standard contractual clauses, security controls, and other mechanisms approved by the Brazilian National Data Protection Authority).
We may share personal data with service providers that assist us in operating our services, including providers of:
We may also disclose personal data to authorities when required by law.
This Privacy Policy is available on our website and official channels. Any material changes to this notice will be communicated through a visible notice or direct notification when appropriate. For the legal grounds for processing in Latam and reasons for processing see Section 2, for details on records retention see Section 6, for any outstanding questions please email the DPO at DPO@juice.com or call +1-855-687-2114.
