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COMPANY · ABOUT JUICE

Juice exists to make
complex payments feel simple

Juice brings together payments infrastructure, software, brand experience, and managed services to help clients modernize how money moves through their business.

Juice Financial is an American financial technology company that combines payments infrastructure, software, brand experience, and managed services so businesses can modernize how money moves through their payment programs.

Why Juice was built

Payment programs fail in the gaps between systems.

Juice Financial built one orchestrated layer for inbound payments, outbound disbursements, end-user experiences, controls, and reporting. The layer replaces the separate tools, vendors, and manual workarounds that usually split collections, approvals, support, and reconciliation across different teams.

Collections, disbursements, approvals, branding, support, and reconciliation tend to live in different tools, owned by different teams, measured in different reports. The organization pays for that fragmentation in operational drag. The person waiting on a payment feels it as confusion.

Juice was built to close those gaps: one orchestrated layer for inbound payments, outbound disbursements, end-user experiences, controls, and reporting, run as a single system instead of a patchwork of tools, vendors, and manual workarounds.

The point is not just to issue cards. The point is to remove operational drag, reduce payment complexity, and deliver a better experience on every side of the transaction.

What Zero Friction means in practice

Move money well, safely, and at scale.

Juice is the Zero Friction payments experiences partner for organizations that need to move money well, safely, and at scale. That promise shows up in three places.

Juice Financial's Zero Friction approach has three parts: one control layer for workflows, payees, approvals, exceptions, and reporting, a clearer path to payment for claimants, beneficiaries, members, and recipients, and configurable controls with audit-ready visibility for compliance-sensitive programs.

One control layer for complex payment operations

Manage workflows, payees, approvals, exceptions, and reporting from a unified system.

Better experiences for the people receiving funds

Give claimants, beneficiaries, members, and recipients a clearer, easier path to payment.

Infrastructure that supports compliance-sensitive programs

Build on configurable controls, audit-ready visibility, and carefully governed operating practices.

MULTI-RAIL BY DESIGN CARDS, ACH, CHECKS, WIRES, PARTNER-CONNECTED OPTIONS
MANAGED SERVICE DEPTH ONBOARDING, BRANDING, COMMUNICATIONS, EXCEPTIONS, ONGOING OPERATIONS
How Juice thinks about experience

Every payment has two sides. Juice builds for both.

Juice sells to organizations, and its products are used by those organizations' recipients. The experience only works when both sides are designed together.

Juice Financial designs each payment program for two sides at once: the administrators who set funding rules, approvals, permissions, and reporting, and the beneficiaries and recipients who access the funds. Juice Financial connects oversight, user experience, documentation, and support in one workflow.

What administrators control

Funding rules, approvals, permissions, spend logic, exception handling, and reporting visibility.

What beneficiaries and recipients experience

Clearer access to funds, branded guidance, payment choice where relevant, and fewer confusing handoffs.

What keeps both layers connected

One workflow joining oversight, user experience, documentation, and support instead of splitting them across disconnected tools.

The company

A financial technology company built for programs where precision matters.

Juice Financial serves insurance, trust, healthcare, and enterprise disbursement programs by pairing configurable payment products with implementation, operational, and managed services support. Juice Financial facilitates its services through First Century Bank, N.A., member FDIC, pursuant to a license by Mastercard International.

Payments are mission-critical for the organizations Juice serves, and rarely the core thing their teams want to operate. Juice pairs configurable products with implementation, operational, and managed-services support, so complex programs launch cleaner and run with less back-and-forth.

Juice serves Insurance, Trust, Healthcare, and enterprise disbursement programs: regulated, high-stakes environments where the payment experience is part of the customer relationship.

PRAXELL, INC. DBA JUICE FINANCIALAMERICAN FINANCIAL TECHNOLOGY COMPANYINSURANCE · TRUST · HEALTHCARE · ENTERPRISE
Leadership

The team behind Juice.

Juice Financial's executive team includes Chief Executive Officer Moshe Golomb, Chief Financial Officer Mark Petersen, Chief Technology Officer Dr. Ilan Perez, and Chief Compliance Officer Amanda Olney. Juice Financial's Board of Directors is chaired by Manu Van Thillo.

Moshe Golomb

Chief Executive Officer

Mark Petersen

Chief Financial Officer

Juan Fernandez

Chief Experience Officer & Acting CISO

Dr. Ilan Perez

Chief Technology Officer

Amanda Olney

Chief Compliance Officer

Larry B. Hiwiller, Jr.

SVP Enterprise Sales

Christopher Walker

VP Financial Operations

Board of Directors

Manu Van Thillo

Chairman

Moshe Golomb

Board Member

Artur Movsisyan

Board Member

Matt White

Board Member

Sean Ellis

Board Member

Bring more control to complex payments. Bring less friction to the people depending on them.

Whether you are exploring premium payments, claims disbursements, trust programs, or broader enterprise workflows, we can help map the right model.